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G Adventures asks London commuters ‘When was the last time you felt like this?’ in new campaign.

G Adventures, an adventure travel company that cater to young professionals, has launched a new campaign that asks commuters when the last time they felt truly alive was.

The campaign is designed to get people thinking about their bucket lists and how they can turn their dreams into reality.

G Adventures believes that life is meant to be lived, not just endured. The company wants to inspire people to get out there and see the world. With over 900 tours in 100 countries, G Adventures has something for everyone.

The ‘When was the last time you felt like this?’ campaign includes a series of short films featuring real people talking about the last time they felt truly alive. The films will be shown on digital screens in commuter hotspots across London.

Ant Stone, marketing director at G Adventures said: “With London office workers quickly returning to our capital, that sense of ‘Groundhog Day’ was starting to set in.

“Being a travel brand that specialises in taking travellers out of their comfort zones and building epic memories, we recognised we had the perfect antidote.

“Our trips are filled with freedom and fun, and this campaign sets out to transport commuters to those unforgettable micro-moments that happen when you take an adventure.”

G Adventures new campaign London underground
The new G Adventures campaign shown on the London Underground. @brianryoung

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