Popular youth travel experts, Topdeck Travel, have today launched their new ‘Feel Real’ brand proposition in response to Millennials and Gen Z’s request for more unfiltered travel experiences. A big part of Topdeck’s new ‘Feel Real’ marketing campaigns will be to highlight the benefits of group travel, rather than the destinations to appeal to the “evolving values” of younger generations.
Global General Manager Charles Knowlton says that Topdeck wants to “enable people to feel liberated from the rules of normal life.”
Thanks to the research of 18-39-year-olds from Australia, New Zealand, the United States and the United Kingdom, he realised that “travel has become commoditised and homogeneous.” Therefore Topdeck Travel “should be more than just offering the standard copy and paste experiences.
It should offer people the chance to escape the mundane of day-to-day life, meet new life-long friends, gain new perspectives and broaden their horizons.”
In conjunction with the ‘Feel Real’ branding launch, Topdeck has also revealed three new intimate routes to Sri Lanka, Georgia (EU), and Ecuador & the Galapagos all designed to inspire young travellers through life-changing travel experiences.
Discover Sri Lanka
From Negombo to Galle and back, this 11-day culture-filled excursion begins seaside amongst the locals aboard their fishing canoes, offering travellers the chance to see the sunrise and set over the ancient Sigiriya Rock Fortress.
You’ll discover a World-Heritage-Listed monastery hidden within the Matale District and see the 100-year-old Nine Arch Bridge.
Take a jeep safari intertwining through Minneriya National Park, before immersing yourself in the sweet aromas of Sri Lankan tea culture, curries and dessert cooking class in the home of a local.
Behold Topdeck’s first 9-day group trip to Georgia is offering you a cobblestone tour through the country’s history from Tbilisi.
Starting with panoramic vistas from the 4th century Narikala Fortress, stepping foot in the 3,000-year-old city of Mtsckheta, and taking in the serenity with a winding drive through the incredible Caucasus Mountains down to the town of Stepantsminda.
This Georgia tour includes a hike to the peaks to gaze in awe of the Mount Kazbegi glacier, a traditional dumpling-themed cookery class, as well as traditional Georgian cuisine and bread-baking demonstrations.
Ecuador & Galapagos
This limited-edition two-week tour of Ecuador will begin high in the Andes at the foot of a volcano. This 14-day South American adventure is a chance to immerse yourself in the vibrant locales, engage in ancient colonial history, and indulge in handmade delicacies.
This new trip includes a conservation tour through Yunguilla Cloud Forest and the jam factory, enjoying a meal with a local family and hiking the El Chocal to gaze over the Ecuadorian Cloud Forest.
From Papallacta to Guayaquil, you will experience the famous hot springs and thermal waters of the city, descend the high altitudes of the Andes into the lush Amazon rainforest, and embark on a canoe ride to the Tiya Yaku community in Misahualli, plus much more!