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Popular youth travel experts, Topdeck Travel, have today launched their new ‘Feel Real’ brand proposition in response to Millennials and Gen Z’s request for more unfiltered travel experiences.

A big part of Topdeck’s new ‘Feel Real’ marketing campaigns will be to highlight the benefits of group travel, rather than the destinations to appeal to the “evolving values” of younger generations.

Global General Manager Charles Knowlton says that Topdeck wants to “enable people to feel liberated from the rules of normal life.”

Thanks to the research of 18-39-year-olds from Australia, New Zealand, the United States and the United Kingdom, he realised that “travel has become commoditised and homogeneous.”

Therefore Topdeck Travel “should be more than just offering the standard copy and paste experiences.

It should offer people the chance to escape the mundane of day-to-day life, meet new life-long friends, gain new perspectives and broaden their horizons.”

In conjunction with the ‘Feel Real’ branding launch, Topdeck has also revealed three new intimate routes to Sri Lanka, Georgia (EU), and Ecuador & the Galapagos all designed to inspire young travellers through life-changing travel experiences.

Charles Knowlton
Charles KnowltonGlobal General Manager, Topdeck
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"We’ve extended our range of products to include more immersive, raw and off-the-grid destinations and experiences."

Discover Sri Lanka

From Negombo to Galle and back, this 11-day culture-filled excursion begins seaside amongst the locals aboard their fishing canoes, offering travellers the chance to see the sunrise and set over the ancient Sigiriya Rock Fortress.

You’ll discover a World-Heritage-Listed monastery hidden within the Matale District and see the 100-year-old Nine Arch Bridge.

Take a jeep safari intertwining through Minneriya National Park, before immersing yourself in the sweet aromas of Sri Lankan tea culture, curries and dessert cooking class in the home of a local.

Discover Sri Lanka tours will be bookable from today with prices starting from $1,799.

These tours will depart between July 2020 and March 2021.

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