Popular youth travel experts, Topdeck Travel, have today launched their new ‘Feel Real’ brand proposition in response to Millennials and Gen Z’s request for more unfiltered travel experiences.

A big part of Topdeck’s new ‘Feel Real’ marketing campaigns will be to highlight the benefits of group travel, rather than the destinations to appeal to the “evolving values” of younger generations.

Global General Manager Charles Knowlton says that Topdeck wants to “enable people to feel liberated from the rules of normal life.”

Thanks to the research of 18-39-year-olds from Australia, New Zealand, the United States and the United Kingdom, he realised that “travel has become commoditised and homogeneous.”

Therefore Topdeck Travel “should be more than just offering the standard copy and paste experiences.

It should offer people the chance to escape the mundane of day-to-day life, meet new life-long friends, gain new perspectives and broaden their horizons.”

In conjunction with the ‘Feel Real’ branding launch, Topdeck has also revealed three new intimate routes to Sri Lanka, Georgia (EU), and Ecuador & the Galapagos all designed to inspire young travellers through life-changing travel experiences.